Why Beer, Wine and Spirits? This is a different segment that highlights companies and entrepreneurs on a different way of story telling – travel documentary. These are stories of entrepreneurs in the beer, wine, and spirits industry, and we can learn a lot from the way other founders have started their breweries, wineries and distilleries and see the world with Jeff Bradford.
What an honor and experience it was to sit down and talk to Yves Kübler. The legalization of absinthe in Switzerland and the United States is largely due to Yves Kübler’s lobbying efforts. The United States Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the formula for Kübler Absinthe in 2004, and approved the product for sale in the United States in May 2007 after three years of discussions among Kübler, Food and Drug Administration, TTB, and U.S. Customs and Border Protection. These discussions proved to be instrumental in opening the door for many brands of absinthe to be legally sold or produced in the United States.
The history of Kübler
Kübler was launched in 1863 by J. Fritz Kübler in Môtiers, Switzerland. Môtiers is the capital of the Val-de-Travers, the birthplace of absinthe. This region sits near the eastern border of France. Fritz opened the Blackmint Distillery in 1875, and received numerous awards and medals in competitions around the European theater before the Swiss government banned absinthe in 1910.
In 2001, the Swiss ban was lifted and the brand was revived by Fritz’s great grandson Yves (a fifth generation Kübler), who runs the distillery only a few miles from its original site in the Val-de-Travers.
“Kübler Absinthe” (well known by connoisseurs as Fée Verte” or “Swiss La Bleue”) falls back on the long tradition of the KUBLER dynasty who distilled this famous product from 1863 until its prohibition on October 7, 1910. After 93 years of slumber, Kübler Absinthe was reborn thanks to the decision of the Swiss Parliament in 2003.
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Filming and Editing by: Yoel Kamara:
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About Beer, Wine & Spirits: A Valuetainment Production with Jeff Bradford as the host. Jeff and Patrick were best friends in the U.S Army and are still friends today.