Why Beer, Wine and Spirits? This is a different segment that highlights companies and entrepreneurs on a different way of story telling – travel documentary. These are stories of entrepreneurs in the beer, wine, and spirits industry, and we can learn a lot from the way other founders have started their breweries, wineries and distilleries and see the world with Jeff Bradford.
What an honor and experience it was to sit down and talk to Yves Kübler. The legalization of absinthe in Switzerland and the United States is largely due to Yves Kübler’s lobbying efforts. The United States Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the formula for Kübler Absinthe in 2004, and approved the product for sale in the United States in May 2007 after three years of discussions among Kübler, Food and Drug Administration, TTB, and U.S. Customs and Border Protection. These discussions proved to be instrumental in opening the door for many brands of absinthe to be legally sold or produced in the United States.
The history of Kübler
Kübler was launched in 1863 by J. Fritz Kübler in Môtiers, Switzerland. Môtiers is the capital of the Val-de-Travers, the birthplace of absinthe. This region sits near the eastern border of France. Fritz opened the Blackmint Distillery in 1875, and received numerous awards and medals in competitions around the European theater before the Swiss government banned absinthe in 1910.
In 2001, the Swiss ban was lifted and the brand was revived by Fritz’s great grandson Yves (a fifth generation Kübler), who runs the distillery only a few miles from its original site in the Val-de-Travers.
“Kübler Absinthe” (well known by connoisseurs as Fée Verte” or “Swiss La Bleue”) falls back on the long tradition of the KUBLER dynasty who distilled this famous product from 1863 until its prohibition on October 7, 1910. After 93 years of slumber, Kübler Absinthe was reborn thanks to the decision of the Swiss Parliament in 2003.
Links to Kübler Absinthe:
Instagram: @kublerabsintheusa
Links to Jeff Bradford:
Website is:
Instagram: @beer_wine_spirits
Twitter is:
Facebook:
Linked:
Visit the official Valuetainment Store for gear:
Filming and Editing by: Yoel Kamara:
Yoel Kamara instagram:
About Beer, Wine & Spirits: A Valuetainment Production with Jeff Bradford as the host. Jeff and Patrick were best friends in the U.S Army and are still friends today.
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Dude needs subtitles
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Nice welcome Jeff.
Very interesting story!
I just love Beer, Wine and Spirits! Great work Jeff Bradford
Well so meaningful story.. 😊😊
I have never bought into the myth that absinthe can "drive one crazy." Exaggeration.
Jesus…the background music, enuff already!
Very, very nice drink. Use to take it whit orange juicy. It’s magnificent! Kind regards from Portugal.
Jeff is doing Great Job , who's looking class as well!
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great production, cool story. i used to live in switzerland as a kid, they are very in tune with nature and love to get smashed lol.
Great work!
I dont get it, is it legal with the EU? Or just Switzerland?
👍✌️🥂
Is this company listed?
Use to drink the Green Fairy in Mexico (TJ) It's been a while but probably still there. Good drink but learned not to drink too much as it hits hard.
Color grading… please and thank you.
Millasta viinaa toi Absintti on?
That's a beautiful place, just gorgeous land
I like the concept, but the music sucks, PBD. I love this page and some of it's content has changed my life. The content in this video, the videography, they were both great. But the music… need something with more soul. This is something I'd play for a teen, I feel like the music should be a more raw, more feeling. This brand of electro-pop is as flat as the Earth is round.
Drink it in the Oscar Wilde Lounge in London – they do it right.
I don't drink alcohol, I wouldn't really care about this but atleast you do you.
Absinthe makes the heart grow fonder!
Kudos for telling the real story of Absinth and actually going to the place it originated…