Not having a viable market, or not successfullyreaching your market, is the number one cause of failure in the world of soloism.
Hot on the heels though – and often a morepainful and drawn out demise, is that caused by overwhelm.
What do I mean by overwhelm? Well, buckling under the pressure of tryingto do everything.
Fitting too many hats onto one head.
Just because you choose to work by yourself,doesn’t mean you have to do everything yourself.
And in the wonderful world of independentwork there are other professionals – predominantly soloists – who are poised to step in and giveyou support.
For every hour of ‘grunt work’ you passto someone else, you have an hour to do what’s truly important to ensure your prosperityand we know from our surveys that people outsource all kinds of services from bookkeeping tophone answering services, to catering and house cleaning.
As you make plans to delegate anything inyour business, be cautious.
You can’t just outsource a task and washyour hands of it.
Particularly when it concerns finances.
You need to know exactly what you want done;understand enough to monitor the work; trust who’s doing it, and of course think twicebefore handing over passwords and account details.
In other words, do your due diligence! Here’s a little device to help you figureout what to hang onto and what to let go of.
Does the task have high value to your business? If so, probably best to keep it close.
Is the task of low value, something that’seasy to do? Get the steps documented, get it outsourced,get on with high value work.
Soloists who delegate well, see the true valuein their time, and free themselves up to engage in the work they are best at.
If you’ve not read ‘The 4-Hour Workweek’by Tim Ferriss it’s a great read that bases its entire premise on eliminating as manytasks as possible from your to do list by aggressively outsourcing.
You may not feel the need to go THAT far,but the book will help open your eyes, your mind and your arms, and embrace the supportof others.