Fitbit is struggling to keep itself relevant in an increasingly crowded wearable tech market. According to Business Insider, the company is playing a long game by making a big move into health. It says it’s starting with features that it says will allow it to better track heart rate and align with other medical devices like blood-sugar trackers for diabetics. It’s also developing tools to detect common but serious conditions such as sleep apnea and atrial fibrillation.