Entrepreneur / Software Development

How Sonos Went from Startup to IPO and $Billion Valuation

- 44 Comments.



Sonos Went from Startup to IPO to a Billion dollar valuation and the Biz Doc is here to talk about it. Subscribe to the Valuetainment channel on YouTube:

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THOMAS N. ELLSWORTH, is an experienced CEO / COO and veteran entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software development, publishing and mobile that have generated exits totaling over $1B.

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44 Comments on “How Sonos Went from Startup to IPO and $Billion Valuation”

  9. You and or Pat should reach out to Sean Cannell of video influencers and do a collab where you give advice to youtubers on how they should be entrepreneurs (he's going to be in Dallas for a convention soon)

  12. Is it important for a company to go public, can't it just stay private ?
    You don't want to end up making products for investors instead of consumers.

  23. I cannot help but admire your range of F1 shirts… you really have an incredible collection… perhaps you could do a video on the rise of Formula One and how Bernie Ecclestone turned it into a multi billion dollar business… your opinion on what will happen next would also be incredibly interesting to hear… All the best

  27. Sonos doesn't seem that interesting to me neither is a product or company. Given that there's other companies doing the same thing like Bose, JBL and Harmon/ Kardon.

  31. great video tom 2 question
    1.) how is the $$ decided per stock
    2.) can you do a case study on MLG(major league gaming), ESL(Electronic Sports League) or Activiosn these are video game company or affialates that shooked the gaming industry. Im kinda curious of there run especially mlg because when activison bought them out there were alot of negativity behind the companies action

  33. Your Amazon agreement comments at 12:20 are invaluable. I feel that Amazon is letting Sonos bear the R&D costs for sound products at a very small price of allowing integration and lead time. If the product appears to be profitable at scale, Amazon will create its own product, bring it on with Sonos as a competitive seller, Amazon still making its product for sales and if successful eliminate the Sonos agreement all together later. Amazon is the best example of being a chimera of electronics and will absorb Sonos in a heartbeat. IPO was the exit strategy for KKR who probably hold the investment into Sonos as a note and if business turns to BK, will still insist on repayment before giving up any interest. Thumbs up for a timely Valuetainment review! 95

  35. I'm officially obsessed with the Biz Doc and his lessons. 😛 I was waiting daily for this to come, ha ha ha. great great great work, professional work and very simply explained to us the wanna bees! Thanks Tom and team!

  36. See, this is the problem. A wireless speaker corporation valued at $1 billion dollars. Ridiculous to the extreme. Remember what happened to GoPro? Apple at a trillion….sure.

  39. I'm sure you knew I was going to say this but it was all looking great to me right up until you mentioned their agreement with Amazon. I'm calling it. Sonos is the next company Amazon kills. Maybe not entirely but they're definitely going to put a dent in them. I'd venture 3-5 years from now once they feel they've learned enough. On the bright side at least it's written into the contract unlike how they buried Toys R' Us via void of contract.

    All the same, I'll take a look.

    Stay Passionate!

  43. So I want to see some companies from my country Denmark and I think I have two good Case Study for you Biz Doc the 1st is on Lego which went from next to bankruptcy in the mid-late 2000s and now has beat both Hasbro and Mattel and is now biggest toy companies in the world. 2nd Maersk who has been the largest container ship and supply vessel operator in the world since 1996 and has two stock options an A and B stock on the Nasdaq Copenhagen markedet, I think it would be to fantastic episodes.

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