How to approach investors for your startup funding?



How to approach investors for your startup funding? What is the process of fund seeking for startups? What are the key components of your startup pitch?

To get an in depth understanding of startup funding check out:

#startupfunding #investors #startups

Links for the startup funding series:
Part 1 – Pre-Requisites for Funding –
Part 2 – Sources of Funding –
Part 3 – Process of Funding –

If you need any help with your business planning and funding exercise feel free to contact the team at Bplan Experts ( .

What are the essential components of your pitch?

Before approaching investors for funding, you must prepare your pitch.
The essential components of your pitch include a comprehensive business plan with projections of 5 years along with investment offering and estimated valuations. I have already uploaded a video on creating a business plan on my channel –

Along with the business plan you must have a well-designed investor deck which is a presentation of around 15 to 25 slides summarizing the business plan. The investor presentation comes in handy when you present in front of the investors.

Your pitch also needs to have a well drafted executive summary also called teaser summary. This is a 2 pager document summarizing the overall business plan. Teaser documents are usually used to initiate a formal communication with the investors.

You should also prepare an elevator pitch which is a 5 minute verbal summary of your business idea and the plan. It is called an elevator pitch because you should be able to pitch to someone over an elevator ride. Elevator pitch comes in very handy to pitch to investors when you meet them in events or conferences.

You must spend adequate time and effort researching, creating and preparing the components of the pitch before approaching the investors.

Once you have the pitch along with its components ready you should start approaching investors. You can meet investors in startup events or competitions. You can also proactively reach out to investors by sending them emails with the teaser document and follow up for a meeting. You can also reach out to investment forums or investment networks or get referrals from mentors.

The fund seeking process can be time consuming, difficult and challenging. You must understand that you will face a lot of rejection, but you will have to be relentless. Also ensure that you balance your time between fund seeking and running your business because without a running business there is no question of funding.

If you are an entrepreneur or an aspiring entrepreneur, you must have a look at Crazy About Startups. Get recent updates from the startup world, learn from experts and network with other fellow entrepreneurs, investors and mentors. And its all for free. Register today!! at and download the android app at

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