Before you start your next business idea,you need to start brainstorming.
You need to have a plan, steps and all – youneed to have it all figured out, right? Wrong! Before you start all you need to do is startbrainstorming and get organized.
The way that I get organized, I use thingslike Google Drive because it allows me to share files and I'm able to access them fromthe cloud just about anywhere I could ever need them.
Most people, I've never really had issueswith using my Google Drive.
It's a free resource until you hit a certainmaximum and then you'll have to start paying but it's really cheap.
So I use my Google Drive, I also have an applicationcalled Evernote, if any of you have ever heard of it, I love Evernote and I use it all thetime.
I call it my brain, but it's something tocheck out.
The other thing about these, is they haveapps as well, so they have the desktop applications but they also have apps for your phone.
I would encourage getting the apps on yourtablets, your phone as well because you can use these from different browsers when you'resigning in and your content transfers across.
It's just easier to access if you're on yourphone and you need a file you can just download it really quick or give somebody access toit versus having to go and sign in and do all that.
The second step to starting any new businessidea is to write stuff down, okay? I know some of you think, oh I'm going toput it in my phone, or I'm going to stick it in this, I don't know where you put stuffbut you need to write it down.
You need it out of your head and on paper.
Why do you think, when you were in schoolthey kept making you write stuff over and over and over? To learn things.
Well part of the repetition process kind ofhas to go with, you see it, you hear it, you write it and it starts to sink in.
If you have this written down somewhere, thisis going to be your brainstorm, your business plan.
When people say business plan, don't get caughtup on these fancy numbers.
For me, your business plan can be as simpleas saying, "Hey, I have these goals that I want to set and measure.
" I would set goals, measurable goals, whichmeans that you can tie something to it.
So set a goal for 30 days, 60 days, 90 daysout.
So, for me right now, I said that I wanteda goal of getting 1,000 YouTube subscribers.
Even though that's not an amazing goal tohave, for me to be on YouTube, that's a goal that I want because it unlocks things forthe next level of what I need in my sales funnel in my marketing process.
Yes, I want you to subscribe if you haven'talready, please subscribe down below.
I'm going to be putting links to all thisin the description as well, but if you subscribe then it helps me one, get paid and give youmore content.
I do not rely on money from YouTube FYI, sothat is not how I get paid but it does help support my channel and my content and helpme move through the process, which, I'm going to teach you about later.
The whole process means getting started andhaving measurable goals.
So on YouTube I have measurable goals andI say, at the end of every month, I check and see, I actually do this more often thannot but say at the end of 30 days, or, like YouTube is 100 days, but they go off weeks,days, weeks and then months and then 100 days.
So, I have goals set up for each of thoseof what I want to reach.
So my first goal right now is hitting 1,000subscribers because of what I'm trying to do.
Not to say that, that should be your goal,it can be any goal.
It's just you need to have goals that aremeasurable so you can say, "Hey I reached that.
" Otherwise, what are you striving for? What's your business doing? Do you want to have X number of sales? Do you want to have X number of email signups? What ever it is you need a written goal andplan so you can look back at it and say, "Yeah we got 100 subscribers, 5 subscribers, 1,000viewers.
" Whatever it is, it needs to be written down,where you can refer to it.
Put it in a place like I said, getting organized,I put mine in my Google Docs, but having those measurable goals is going to allow you tosee the bigger picture, way off into the future and be able to see what you're reaching for.
Right now whatever your goal is, put it onyour calendar and make sure that you have it pop up in 30 days from now, 60 days, whateverit is and say, "Hey did we hit this goal?" You need to be looking at it daily but togo ahead and put it on your calendar or even better yet, I put my out there and told everybodywhat I was doing.
I'm uploading daily, not that I'm making itevery day, I'm trying, the whole point is to make myself accountable.
So if you can put yourself out there and makeyourself accountable, that's another way to do it.
You don't have to tell everybody your goals,it can be something behind the scenes, because not everybody talks about those numbers infront of everybody.
It's just to give you some ideas of what youcan reach.
The whole point is that you put it on thecalendar now so that it reminds you later and it doesn't get you off course.
You know that there's a goal in mind so ina month from now, if you're not where you're trying to be and you say, "Oh, well I didn'teven reach this goal.
" Well then you can say, okay well why didn'tI reach it, what did not allow me to reach what I was trying to get to? When I started out I didn't really know whatI wanted to talk about.
I kind of started talking about Amazon andeBay selling.
I had started out talking about like girlsand female stuff and I didn't really have great direction.
As I started to talk, I started to get feedbackfrom people.
I remember when I started sending Tweet'sout on Twitter and people wrote me back and they're like, are you real? Is this a bot? At the time I had no idea what I was doing,but now it happens to me all the time.
So I know that it sounds like really spammyand it was a horrible thing that I did, but now I know not to do it.
All a growing process.
This would be my tip, pick three keywords,because you want your content to be surrounded around this, all of the time.
Say you're talking about business, life andtravel.
Then you make sure that every video you putout or every piece of content you put out is someway going back to what you are talkingabout, what you sell, what you do.
What is your thing? Are you a travel vlogger and that's what youtalk about? So you're wanting to get people back ontoyour website, and drive your content in that direction.
So maybe you talk about travel sometimes butmaybe you share behind the scenes stuff about travel.
Maybe you share other things about your travellike where you're traveling to, how you get your good deals.
There's a number of things that you can share.
So you want your content to be formulatedaround a topic.
So if you're talking about selling on Amazonand eBay you can't also be talking about like female and their relationship problems ortheir body problems or whatever it is.
They're two different ends of the spectrumand the people that are looking about your Amazon and eBay sales aren't really caringabout your female problems.
So you have to pick three keywords that you'regoing to center them around.
For me, mine are work, life, travel and Iplay off that vibe of, you can have your cake and eat it too.
You can have the life you want if you're willingto put in the work for it.
I give people tips, tools, tricks and sharewith them behind the scenes of my life, my businesses.
So it all has a bigger funnel, it's just tokind of give you an idea that if you put a piece of content out there, ask yourself,"Okay does this fall into one of these three keywords or categories?" When you put a blog post up on your websiteI ask you what category you want it to be in? So think about it, do you have where you'rejust doing YouTube tips and tricks one day and then another day you're giving businessadvice or graphic design advice.
So these are different categories and thoseare things that you can think about when you're putting content out there.
Make sure that it all relates back to thebigger picture, which is whatever you're selling, your product, your service, your brand orwhatever you're going to be selling.
You want your content to be related back towho you are and what you represent, not just random stuff off fly by night, because peoplearen't going to know what you're talking about, what you're doing and they're definitely notgoing to come back and buy from you.
So how do I do it? Everybody has their own method but these arewhat I use and what works for me and how I like to do things.
So, I create these weird bubble charts, Idon't know if you can see this or not.
It's like the stuff you used to make in school.
So I create these bubble charts and they'rejust a brain storm for me.
I just scribble a bunch of stuff down, andI mean I literally will just scribble everything and get it out of my head.
Then I start planning and pulling apart allthe stuff that I wrote down.
I use bubble charts, I also plan my contentin a bullet journal.
Let me show you, I talked about this the otherday, but this is my bullet journal and I kind of color code a lot of my videos and contentfor what I'm doing.
So I use these sticky pads.
I put these in here, I have my own methodfor how I store these and do this but even for this video, I literally wrote all thisstuff down and this has bullets in it, I'll do an updated video about how I actually planbut I just wanted to give you some ideas.
I'll put a link to this journal and what Iuse down below so you can pick that up if that's something that you're interested in.
I got the idea from someone else and it reallyhelped me broaden my horizon about planning my content.
I have the bullet journal, I have thee bubblecharts and also something else that seems kind of simple but I use a website calledcalendar labs, so I'll put a link to that below as well.
Links to all of this and tons of goodies belowso be sure to check that out at the end of this video.
I've purchased these things along the way.
Bubble charts, bullet journal, and calendarlabs.
I use calendar labs to print out calendarsand formulate my plan.
So sometimes I like to have monthly calendar,I also have yearly or quarterly calendars.
I also share these with my team.
I use the calendars for social media.
I use these for just planning my content,I will put a link to those below, you can customize them, create whatever you want butthey're essentially blank calendars and you can formulate them for your business and yourneed.
I kind of call this, pulling the brand together,but before you can start the next step in the process, after you've done your brainstorming,you have all these ideas, now you're saying, okay either you know what your business isgoing to be named and the colors and the fonts and everything that you're going to use init or maybe you need to pick those up, but I'm telling you, you need to have, what iscalled a branding kit.
This was something that was introduced tome, actually by and intern of mine and you can buy these, you can buy templates, letme say that.
Essentially a branding kit, you have yourfonts, your colors, logos, slogan, all of this in one place so that people can use thisto help you make content.
Maybe it's a designer that you're sendingit off to, either way you have to have these things to set up your website, your emailand go into the next part of the process.
So I have put together a branding kit foryou that you can download below, putting links to that.
It will help you go through this next partof the process.
So you'll have your colors your fonts andeverything that you need and I'll show you where to go to get those things and get themset up.
I'm Brandi, with blogginbrandi.
Com where youcan find tons of free resources to help you brand your business.
Thanks for watching, I'll see you in the nextvideo.