What is up guys? Happy Tuesday and welcome back to my channel.
My name is Ortal Levitan, aka The WorkoutUnicorn on all social media platforms.
So, I want to let you guys know before westart this video, it's going
I did a poll on my Instagram account and Iasked if people wanted more business-oriented videos on my channel, and it was a resounding,yes.
So, I listen
Today's video, I'm going
Now this is obviously applicable to peoplethat have an online coaching business because I know a lot of my followers and a lot ofthe content that I create is geared
And so, this video is for all of you guysbecause I get asked this question so much.
Even though I made a gazillion post on Instagram,I keep having this question slide into my DM, so I figured I would just make a YouTubevideo and I'd address it here so that I can redirect people and they can watch my responseinstead of me having
So, before we get
Okay, so let's dive in.
What do you not need when you're launchinga coaching business? I know that there is going to be a bunch ofbusiness coaches out there and different coaches that'll be like, "No, I disagree with this.
" We all have our opinion.
I have been doing this for a while and theseare things that I wish someone had
So, when you are first launching your coachingbusiness, the main thing that you do not need, listen to me, you do not need a website.
Can you hear me? Did you hear me? Good.
You don't need a website.
For the love of God, I see so many coachesthat are just starting off, you have no clients, no money.
You have a very small following.
Very few people even know who you are or thefact that you're launching a business, and you're about to drop 5k on a website.
Why? Nobody's going to visit this website.
No offense, nobody knows who you are.
They're not going to redirect to your website.
They don't care, so you don't need a website.
That is the first thing I want
Now, again, the only caveat
You need to have a place where people canpurchase from you and where they can go through the whole funnel of purchasing the product,inputting that information on credit card, et cetera.
Unless you have a product, you do not needa website.
Now, another little tip guys, if you're startinga coaching business, please don't start it off with a $30 e-book, whatever, because inthat case you will need a website.
If you're starting a coaching business,
So, the first thing that you do not need isa website.
Please, please, please, please, please, please,please do not drop 5k, 3k, 2k, any k or any money on a website that you do not need.
Okay? That's the first thing.
The second thing, and this is going to kindof go against what everybody thinks.
You don't need a very big following to havea successful online business.
I know, I know, coming from the person thathas a huge following and literally built her business on it, you don't need it.
Okay? I'm going
Does it help? Heck yeah, of course it helps.
It helps when you have 250,000 eyeballs lookingat every post versus 500 eyeballs.
With that being said, and I've talked aboutthis in a different video, so feel free to scroll through my videos, kind of learn moreabout my philosophy and how I approach social media, but it's more important
I said it, there, I said it.
So, you don't need a lot, a huge following.
You really, really don't.
You can be very, very successful with 500followers.
I have clients that we start off and theymake their first six figures off of less than 3,000 followers.
So, just going to say that there would.
With that being said, if you guys are lookingto grow your following, especially if you are an influencer or a blogger in those cases,yes, you do need a huge following.
The bigger the better, honestly.
You should check out my Instagram Guru course,it is linked below.
It will solve all your problems when it comesto figuring out how to grow an Instagram, what
But, if you're an online coach, I said it,you don't need a huge following, you can do just fine with 500 as long as you have theright strategy in place
A big part of that is figuring out your nicheand figuring out who your ideal client is.
With that being said, another thing you don'tneed is a funnel.
Y'all, this is the buzzword for me.
I'm not even kidding, the word funnel, I can'teven.
It gave me so much stress when I first heardit, because first of all, I didn't know what the heck a funnel was.
People kept talking about this damn funneland I was like, "What's a funnel? What is.
Can someone define what a funnelis?" I had no idea what a funnel was and it pissedme off.
So, that's a buzzword for me, but now thatI know what a funnel is, it is such a hot key word.
Everybody's like, "You need a sales funnel.
You need a funnel
You need a marketing funnel.
You needed this.
" You don't need any damnfunnels.
The only funnel you need is in your kitchenor for changing the oil on your car.
You don't need a funnel.
Okay? Literally, if you're just
I had one of my clients make this mistakebefore they started working with me.
They went and they paid someone $10,000 tobuild a sales funnel for them.
They had 57 followers, I think.
They had no website.
They had no structure to their business inplace, nothing, but they went and dropped 10k on a sales funnel because this persontold them that this would solve all their problems.
So, I'm here to tell you that it will not.
You do not need a sales funnel.
Okay? You don't need any sort of funnel, focus ongetting the authority that you need within your niche.
You build yourself as the authority figurewithin your niche, within your market, so that people find you to be the expert in yourfield.
Get one on one clients, get high-ticket oneon one clients, and that will be the best place to
So, those are three things that you don'tneed and I hope that they save you some cash because you really don't need them when you'rejust starting off.
With that being said, what do you actuallyneed? There are two things that you need.
One is a necessity, one is a recommendation.
So, the first thing that you need, and thisis a necessity guys, you need
Now I'm not saying like market yourself ina sleazy way, or get paid for like some sort of funnel or ads, or anything like that.
I also don't believe that you need any ads,but I'm not going
So, I don't mean marketing yourself in thatsense, I mean know how
So, figure out your ideal audience, figureout your ideal niche, and figure out how you can show up authentically on their page, on
That's what I mean by market yourself.
I'm not saying that you have to pay for adsor marketing in that sense, which is what everybody thinks about.
No, no, I'm talking about marketing yourselfin a way that your audience trusts you, and you build that loyalty with them so that lateron when you do want your products, they're already ready to buy from you because they'relike, "Yeah, this girl's been s
" Okay? So that's the first thing.
You need to know how to market yourself.
You need to know how to s
The second thing.
Now this is a recommendation, but based onmy experience, it is a lifesaver.
Y'all need to hire a mentor.
If you're serious about your coaching business,if you're serious about making this a full-time career and not just something that you tinkerwith on the side, I would strongly recommend hiring a men
I hired two men
Obviously my first men
Then my second mentor, which I'm still workingwith now, has totally transformed my business and my mindset around business, and also hasgiven me actionable steps.
So, those are things that I really look forwhen I work with a mentor is first of all the mindset.
Do we share a similar mindset and can theyhelp my mindset kind of evolve to where theirs is, so that basically like I'm going to becomeand I'm going to think like them, which is very effective? The second thing is actionable steps, becauseone without the other is just useless.
If you have a coach who's just really goodwith actionable steps, the mindset's not there, you guys are not vibing, it's just not goingto work.
I will say that men
My first mentor was 10k, my second mentorwas 25k, and I had to take out loans for both of them because like I said, I had just startedmy business at that point.
The first one was a short-term mentor andthe second one was more of like a long-term mentorship because that's what I needed.
I had already gone through the first phaseof my business and I needed someone to help guide me through the second one.
With that being said, could I have figuredthis out by myself? Yeah, absolutely, I could have, but it wouldhave cost me a lot more money.
It would have cost me a lot more time andfrustration.
Honestly, a men
So, technically you can figure out funnels,you can figure out ads, you can figure out
You can figure everything out by yourself.
You're not purchasing the knowledge, you'repurchasing the guidance essentially.
You're working with them for the guidanceand for them to make your life a lot easier.
I know some people might think it is insane
I know for a fact that my men
Honestly, like they just saved me so, so muchmoney and so much frustration.
So, I would highly recommend looking intoa men
If you really just want
So, I hope this video helped you guys andI hope you enjoyed it.
Of course, if you have any more questions,make sure to drop a comment below or shoot me a DM on [email protected]agram.
I always answer my DMs, and if you could dome a favor, give this video a thumbs up and subscribe to my channel.
I am more than happy to make any other videosthat you guys want to see on my channel.
Just let me know.
I hope this video helped and I will see youall next week.