Startup Funding: What It’s Going To Take To Get That First Check From An Investor



All this month we’ve been exploring how startup fundraising is changing and why it’s going to continue to change in 2018.

We started off by talking about why you don’t want to reach out to an investor when you just have an idea, how to evaluate if seeking investment make sense for your business, and in the last episode why no matter how great your idea or business is you’re still going to receive a lot of NOs.

After what might seem like endless reality checks, I’ve saved the best episode for last: we’re going to be talking about what it’s going to take to get your first check from an investor 😉

Ooshma Garg and Danielle Morrill are back. Ooshma is the CEO and Founder of Gobble ( and Danielle is the CEO and Founder of Mattermark ( They’ve both recently become investment partners at XFactor Ventures ( an investment firm that’s focused on investing in female founders and mixed-gender teams.

In this episode you’ll learn:

– Some of the uncomfortable activities you’re going to have to do find that first investor

– How to approach the topic of check size

– How to leverage that first check and attract additional investors who may have been on the fence

– What the investment partners at XFactor Ventures are looking for and the types of startups they have already invested in

Build is produced as a partnership between Femgineer ( and Pivotal Tracker ( San Francisco video production by StartMotionMEDIA (

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