The biggest fear that entrepreneurs have isthe fear of the unknown.
And what I mean by that is the fear of anunknown cripples the entrepreneur from taking action, cripples the entrepreneur from havingthe confidence to make a decision.
Whether it be signing that new lease, whetherit be buying their first batch of inventory, whether it be starting the first business,it is a fear of the unknown.
As kids, we're always scared of the dark.
And nowadays we know that there's nothingin the dark, yet there's this sense of insecure-ness because of the fact that we can't see what'sgoing on.
That fear of the unknown is the inabilityto see something.
So to combat and to actually thrive and towin from this is the ability to visualize.
And that's the number one asset that entrepreneursneed to have is the ability to visualize.
The first time you go on a date with yourother half, you're anticipating how the whole thing would go down, you're anticipating frompicking her up to how she would react, to approaching to the restaurant, to having awonderful conversation, engaging with her, making her laugh, flirt a little bit withher, trying to impress her a little bit, to bringing her home, giving her a peck on thecheeks, being a gentleman, and hopefully get invited for a cup of coffee, you know? That's what you visualize even prior to goingon that date.
Everyone has the ability to visualize.
When it comes to business, it's the same thing.
When you're starting out a business, ask yourselfthe question of what's gonna happen.
Ask yourself, okay, now that I have my product,what should I do? Now that I have my product, what should wedo with marketing? Now that I have the product and now that I'vemarketed from this strategy, how should the people feel when they receive my product? Ask yourself the question and run throughthis whole timeline yourself.
I do this all the time and it keeps me going,it keeps me super engaged, and it keeps me awake at night because I'm so excited to goabout building the business, because I already see how this whole thing will paly out.
And the more you ask yourself these questionsand the more you get exposed to business and building, the more you can visualize something.
And it's a skill set that you can actuallyhone, and it's a skill set you can develop.
As you know more, then you can ask yourselfthese questions and you can give yourself these answers.
And it's just like going on a date with agirl.
The more dates you go on, the more you canvisualize how this whole thing would play out.
The more you visualize, the more happier youget, the more excited you get.
And it doesn't become as scary now.
Then you can actually go ahead and go datethat girl and start that new business of yours.
It's the ability to visualize your idea andthe project that you're working on.
That's what's gonna combat the fear of theunknown, the ability to visualize.
Once you turn on the light, there's nothingto be scared of.