Why Beer, Wine and Spirits? This is a different segment that highlights companies and entrepreneurs on a different way of story telling – travel documentary. These are stories of entrepreneurs in the beer, wine, and spirits industry, and we can learn a lot from the way other founders have started their breweries, wineries and distilleries and see the world with Jeff Bradford.
When you think of Switzerland the first thing that doesn’t come to mind is it’s Whiskies. Locher, one of the local Appenzell beer breweries, started making whisky back in 1999. In 2010, whisky expert Jim Murray named the Appenzeller Säntis Malt “Dreifaltigkeit” European Whisky of the Year.
The single malt whisky is named after mount Säntis, the highest peak within the Alpstein mountains in Appenzell.
After successfully selling their whisky in a few mountain inns, the idea of a whisky trek was born. Barrels of whisky were carried up the mountains to the 26 inns spread throughout the Alpstein. Thanks to the different barrels used, the height and climate situation of each inn, every whisky tastes different.
When you hike up to one or more of these mountain inns, you can reward yourself with a glass of this special whisky while enjoying the amazing views. You can also buy a small bottle (100 ml) to take home. Once you are there, you may want to ask the host, cask keeper, to show you the barrels.
Locher came up with two whisky tours that you can purchase at their shop. There is a short tour, which includes nine bottles, or the full tour, including all 26 bottles. With the purchase you will get a voucher booklet. At every mountain inn, you exchange one coupon for one small collector bottle at each location.
Some of the hikes are easier than others. If you are not familiar with the area, I would definitely check your planned route with the local tourist office before to make sure all paths are open and the level of difficulty is matching your current fitness level.
Links to Säntis Malt:
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About Beer, Wine & Spirits: A Valuetainment Production with Jeff Bradford as the host. Jeff and Patrick were best friends in the U.S Army and are still friends today.