Objective: On college campuses technology adoption is driven by the science and engineering departments. In my role in Science and Technology Marketing at Apple we wanted to showcase the rockstars of the development world, 37signals, and show how they did all of their work on the Mac…making the case that the Mac is the ideal platform for software development.
Key message: Today’s leading software developers write, test, and validate their code on the Mac…you should be teaching on the ideal platform for computer science.
