It is really easy to fall into the trap of trying to raise money from the wrong investors.
You may be raising out of desperation. Or fear. Or a massive acute need for capital NOW to fulfill orders – legitimate reasons!
The worst thing you can do is to approach the wrong investors because they are convenient, eager, or cheaper, than the more legitimate options you have…even though those options will take more time to develop.
Protect yourself and raise capital from the right sources…from your first dollar to your last.
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