Entrepreneur Mark Cuban Reveals Apple’s Biggest Weakness
ad:tech – Javits Center
A panel of business, marketing, and digital experts go inside the powerbrokers, Amazon, Apple, Facebook, and Google.
The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google’s territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design
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Producer : Fora TV
