The Biz Doc, Tom Ellsworth dives into case study #16 on How Red Bull Got Its Wings! Subscribe to Valuetainment:
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About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David:
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About Red Bull:
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.062 billion cans sold in 2016.
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Tom, the last phrase you said after drinking the RedBull was very funny! Thank you for the video, as usual it was great!
Great video !!
Brilliant !
Gatorade ?
loved it
if u see an opportunity take it and get in the market with a partner to get things done better than if u were alone
Thanks Tom! case study on FUBU please
Monster drinks is so bad for you.
Still going- great video Tom.
hello Tom,
Good day!
kindly make a case study for ubuntu, how it rise and how it fall, thank you.
Love case studies, very informative. Thank you Tom
Binge watching your case studies atm awesome content keep it up from manila
Its always been called red bull, its just called red bull in Thai.
a case study on WD40 please
How was a single drink company able to afford the sponsoring of these big events? They had 1 drink which wasn't that popular to begin with, where did all their money come from to sponsor and own so many events? They even own a successful F1 racing team, there's no way a single drink was generating that much money to pay for all this?
Its always puzzled me particularly after watching your Nike/Jordan video. You mentioned how Adidas an established and successful company couldn't afford the Jordan shoe deal yet Red Bull a startup company is earning so much it can purchase F1 teams? Something doesn't add up! i
Rock Star
Plz
Bailey iz so cute…marshmallow princess in pink
The thai version of Redbull is super sweet, is not carbonated and don't have caffeine. In other words, it's bloody useless. I can't get a caffeine rush from drinking that.
I love watching these thanks for putting in the time & effort to do all these
i knew Salzburg was Mozart 's birthplace now i know it is also Red Bull 's birthplace. Thank you for an interesting story.
What about Loreal company. Born in 1909, still going strong despite plenty of competition
People drink that gross garbage
FLUGTAG was not invented by red bull – This is BULL. The Moomba bird man rally has been going in Melbourne Australia since 1976. Unless there is another in the world it was copied from here.
B-schools can really learn from these videos as well as entrepreneurs. Tom gives you wings!
Hmm…wouldn't the Austrian guy have been better off if he did a chemical analysis on the thailand drink and made his own therefore keeping all the proceeds to himself?
I've been to Thailand many times but this 'Happy Ending' is a lot different than the one's I got! 😉
It was called “Red Bull” in Thai a.k.a. “Krating Dang” from the beginning. Not any other name.
idiots? Fuck you pencil neck!!
Google
ENERGY DRINKS ARE GOD
hey tom really its amazing and most attractive way of learning……. it actually made me to pay attention more than in the class rooms which even made the concepts more clearer in modern latest tycoons, giants style…. love you tom……!
If dietrich didn't have 500k$, he wouldn have been able to make the deal…
If you find some thing compelling, be ready to partner , lesson taken
So some white guy scammed those idiot thai guys for 49%?
Hey Tom!
Love your content its really interesting to watch all these companies upbringing and falls! The really neat thing to remember is most of these companies didn't just pop up overnight and took years and decades to develop in what they are today or not here at all.
The toys r us story was one that I really enjoyed and couldn't believe their shortfalls.
I have a small electronics repair company in st Louis Missouri you should do a case study on…. Haha just kidding it would be a 30 second video.
But hey from St Louis your being watched and enjoyed thanks for your hard work!
-Paul
Owner
The Phone Doc, LLC
3:34 That's not the HQ in Salzburg… The photo shown is the home of Red Bull Racing, in the UK
Back in the early 90's my dad was buying Red Bull before it was call that from a local Asian store. I remember one time a cop pull him over because he saw him drinking it and thought my dad was taking alcohol in a small bottle in a car. He told them it was drink to boost his energy. The cop gave him a breathalyzer test and it was negative. LOL, At the end of the situation the cop ask my dad where he bought the drink because he want to try some.
You didn't mention 5-hour energy!
Doesn't Coca Cola have Burn?
This is the exact YouTube channels I was looking for. Very informative and alot of lessons can be learned from actual businesses. Thank you very much Valuetainment.
The owners of red bull surely got wings because the business took off without a doubt
redbull didnt invent the flugtag…australia has been having birdman events since the 70's, i think they were first held in uk
nothing about the 5 hour Energy from the graph ? .. I think Manoj Bhargava story is inspiring(especially what he does with part of his money) not only rich guys getting richer ..
Did he say “supposively” at 12:50? Haha! I love this channel though. Very entertaining!