How To Start Your Own Photography Business From Home

So you want to do what I did over 20years ago and start your own photography business at home? More power to you, I'mgoing to walk you through all the steps that you need so stay tuned.

A little more than 20 years ago, Ian style=”text-decoration: underline;”>startan>ed a phoan style=”text-decoration: underline;”>toan>graphy business from my house and I can remember looking at allthe amazing photographers.

In fact, one of my friends her name is Carrie Bischoff,she became of this amazing talented phoan style=”text-decoration: underline;”>toan>grapher out of her home and I sawher build her website and I saw her work and I was amazing and I thought I needto give myself permission to do that.

I have loved phoan style=”text-decoration: underline;”>toan>graphy for years and Inever made it a business until I saw someone else and I thought you know what?I could do that an style=”text-decoration: underline;”>toan>o.

That looks really cool.

I'm going to try it.

So I did it.

I didit 20 years ago.

I started my phoan style=”text-decoration: underline;”>toan>graphy business right out of my home.

I startedgetting clients.

I an style=”text-decoration: underline;”>startan>ed getting orders and I an style=”text-decoration: underline;”>startan>ed feeling this overwhelm ofan style=”text-decoration: underline;”>toan>o many clients and I've been to the whole gamut as far as photographybusiness and goes.

So I want to walk you through the step-by-step process.

This is for you an style=”text-decoration: underline;”>howan> an style=”text-decoration: underline;”>toan> do it from your home.

First things first, you've got to bea good photographer which means you need an style=”text-decoration: underline;”>toan> know your eye for your style and youalso need an style=”text-decoration: underline;”>toan> know your equipment inside out back and forth.

If that means youhave to break out the manual for your equipment, great! If you want to look upyour equipment on YouTube and watch tuan style=”text-decoration: underline;”>toan>rials on how an style=”text-decoration: underline;”>toan> get through yourequipment, great! Do that.

But the best way, hands down to get the most out of thisexperience with getting familiar with her equipment is to go out there andstart shooting with it.

Start creating images.

Start taking images and thenchanging the setting and then taking the exact same image.

So you can see what itlooks like all the way through.

Start messing with composure.

Start messingwith exposure.

Start messing with your f-san style=”text-decoration: underline;”>toan>ps and your focal length and youraperture and all of those beautiful things in your camera.

Startexperimenting and creating on purpose.

Once you kind of find this rhythm andthis look that you're going for, then it'll become routine.

But just an style=”text-decoration: underline;”>startan> creating images.

These may be the worst images of your life, they may bethe most valuable images at the end of your career.

Just an style=”text-decoration: underline;”>startan> creating something and get familiar with the equipment that you'reworking with.

The second part of this really kind of goes into first.

Shooteverything that you can photograph.

Everything that you can.

Yes because youwant to get used to your camera but you also want to know what you enjoy takingpictures of.

When I first started in photography, I took pictures of newborns,I did pets, I did weddings, I did interiors, exteriors,landscape, architecture, art, nouveau, graphic design, documentary style, everything.

Ishot it all because I wasn't quite sure what my niche was yet.

I wasn't quitesure what I enjoyed.

So I took pictures of everything and that is going an style=”text-decoration: underline;”>toan> buildyour portfolio, it's also going to give you exposure and most importantly, it'sgoing to narrow down your niche.

So that you know what you love to photograph.

Sowhen you're just starting out, go out and shoot everything.

By the way, it's okay an style=”text-decoration: underline;”>toan>delete images when you're done.

I know as a phoan style=”text-decoration: underline;”>toan>grapher, that it's hard to saygoodbye to an image.

But guys, if you've got 50 of the same image or similar onyour hard drive and you really really love itmaybe just keep one but if you're doing a phoan style=”text-decoration: underline;”>toan> study on something and you knowthat those images aren't going an style=”text-decoration: underline;”>toan> be useful to you, clear your hard drive.

Get thisspace.

Maybe you can just reduce the size of the photo if you want and then saveit.

But guys give yourself a break it's okay an style=”text-decoration: underline;”>toan> delete some of your images.

Butyou got an style=”text-decoration: underline;”>toan> shoot stuff first.

So go out and shoot everything you possibly can.

When you're an style=”text-decoration: underline;”>startan>ing a phoan style=”text-decoration: underline;”>toan>graphy business from home, you've got to haveInstagram.

There's just no way to get around it.

You have a phoan style=”text-decoration: underline;”>toan>graphybusiness in the 21st century, you need to have an Instagram account.

Instagram wasmade for phoan style=”text-decoration: underline;”>toan>graphers.

Doesn't work.

Doesn't matter what your niche is,doesn't matter what your favorite thing an style=”text-decoration: underline;”>toan> shoot is, it was made forphotographers because it's an image based platform.

As media consumers, we gofor images first which really works in your favor.

But you've got an style=”text-decoration: underline;”>toan> putyourself out there and be creating content on Instagram and not only that,posting regularly.

Check out some of my other videos on Instagram.

Look at thoseand watch an style=”text-decoration: underline;”>howan> were you constructing your profile and how to layout and do all ofthat.

But you've got to have an Instagram account and if you're doing inphotography business from home.

One way to get started in photography is to getpro bono clients and pro bono is just another word for free clients orreduced-priced clients.

You know and that's something difficult that a lot ofother photographers don't like to hear.

I don't like an style=”text-decoration: underline;”>toan> hear either because whenyou're doing pro bono client work, it can if you don't do it right actually dilutethe industry and cheapen the experience for all the other phoan style=”text-decoration: underline;”>toan>graphers.

The waythat's done is if you have great talent and younot charging anything for it.

You're shooting yourself and all of the otherphoan style=”text-decoration: underline;”>toan>graphers in the foot.

Like no pun intended right? So if you're doing probono work, let it be experimental, let it be fun butas soon as you start getting really confident, please an style=”text-decoration: underline;”>startan> charging andstart charging appropriately so that you can build your business and build thebusiness with all the other phoan style=”text-decoration: underline;”>toan>graphers in your area.

Scratch eachother's backs sort of a thing.

On the back of doing pro bono clients, you wantan style=”text-decoration: underline;”>toan> do what are called collaboration shoots.

Now these shoots are designed andput together sometimes by photographers.

Sometimes they're put together by themodels, sometimes they're put together by a dress shop or a makeup artist.

Itdoesn't really matter who instigates the collaboration shoot.

But thecollaboration shoot is composed of several different photographers, severaldifferent models, several different you know decorators or stylists, depending onwhat the theme of the shoot is.

If you have a wedding theme, you're going an style=”text-decoration: underline;”>toan> havecake decoraan style=”text-decoration: underline;”>toan>r in there.

You're going to have a wedding invitation person inthere.

You're going to have a bridal gown shop in there.

If it's a high-fashionshoot, you're going to have different hair and makeup artists in there.

Differentmembers for every different shoot but the beauty of collaboration shoot isthat you can get a lot of different photographers in there, with a lot ofdifferent angles, a lot of different models and you can all come home withsomething beautiful and something different for every single one.

And it'sa great portfolio booster and it's a great networking an style=”text-decoration: underline;”>toan>ol.

So for example, ifyou have a client that came in because they saw one of your amazingcollaboration shoots and they say, "Oh, I love that person's makeup in that shoot.

"You can say well, I can give you the information the person that did it andyou're just sharing the love because you did that collab shoot.

So it's going tobuild your portfolio and it's going to give you great networking experience.

Sodo collab shoots and do them often.

Both as you're starting out and when yourbusiness starts growing you're going an style=”text-decoration: underline;”>toan> find like I found that a lot of yourshoots are done not as artistically as you want it an style=”text-decoration: underline;”>toan> be.

When your businessstarts growing and start hopping, it can easily slip into killing your passionbecause you're shooting for everybody else and not yourself.

So as often as you need, whether it's once a month or once a year, get togetherwith a creative collaborative shoot and shoot for you.

Shoot based on yourinspiration and your passion.

When you start doing your photography businessand you start setting up your packages, I have two things to keep in mind.

Thefirst is keep it simple.

I used to build these super complex packages with printsizes different and in hours and different and all of these thingsdifferent and it wasn't simple enough for my clients and actually drove peopleaway the more detail they got.

So the more simple you can get in building yourprice point your packaging, the better I promise you.

The second thing an style=”text-decoration: underline;”>toan> keep inmind is please do not cheap in the industry by under charging your clients,okay? Look at other photographers in your area.

Look at what their talent and theirskill set is.

Look at their niche market.

If yours is similar to that, then youwant a price similarly.

Yeah, you can run sales and you can run 20% offspecials and whatever you want to do with that.

But make sure your regularprice in your foundational price is in the same ballpark as your competition.

Okay that's going an style=”text-decoration: underline;”>toan> boost the industry because if you're wanting an style=”text-decoration: underline;”>toan> break inan style=”text-decoration: underline;”>toan>phoan style=”text-decoration: underline;”>toan>graphy, you know this as well as I do.

Anyone that holds a camera, can call themselves a professional photographer,but not everyone's work deserves the title, okay? If your work deserves thetitle, you should be charging for it.

Don't cheapen the industry.

The lastthing to keep in mind as you're becoming a professional phoan style=”text-decoration: underline;”>toan>grapher as you'redoing this startup business from home, is to get online.

Get on Facebook connectwith other photographers.

If there's this really weird thing that happens whenyou're online and you're starting a business especially as a creative likephotographers are, we tend to get scarcity minded.

We don't want towork with or talk with or collab with other photographers because somehow wethink it's going an style=”text-decoration: underline;”>toan> cheapen our client base or lower our leads orwhatever.

I got to tell you right now that scarcity mindset thinking.

Get thaan style=”text-decoration: underline;”>toan>ut of your mind right now.

The more you can collab, the more you can connect.

Themore you can bounce ideas and and bring new inspiration together with otherphotographers the better.

In fact, I'm going an style=”text-decoration: underline;”>toan> recommend a Facebook group to youif you're a phoan style=”text-decoration: underline;”>toan>grapher called Beauty and Truth.

It's when I've been a memberof for several years.

The ladies and gentlemen that group have saved my hidemore than once when I needed a battery and what I needed an style=”text-decoration: underline;”>toan> know if an orchardwas in bloom.

That creative, collaborative group is going to be a huge asset foryou in your photography business and everyonewelcome from brand-new in the market, amateur, business owner, fullunprofessional, this is a great community for people to get connected.

If you'renot part of that group, get a part of some group.

Whether it's a camera groupor a modelling group or whatever it is.

Collab and talk to other people who arein the industry.

Great photographers, the truly great phoan style=”text-decoration: underline;”>toan>graphers, will bewilling an style=”text-decoration: underline;”>toan> talk and share their ideas with you all along the way.

I hope thatinformation was super valuable an style=”text-decoration: underline;”>toan> you.

Let me know any questions that you haveright here in the comments.

Hit that subscribe button.

Be sure to ring thebell that's going an style=”text-decoration: underline;”>toan> send video notifications right to you.

I'll see youtomorrow.

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