Toyota is already about marketing cars to Generation Z long before most of them can even drive. Graduate students from Clemson University’s International Center for Automotive Research , with help from some of Toyota’s designers and engineers, created a concept car specifically for entrepreneurial members of Generation Z.
It has a muscular exterior, tall ride height and some interesting aerodynamic features — all aimed at the youths. The interior is versatile and incorporates custom 3D-printable elements the design of which can be created by the owner or sourced from the online community.
