Admit it, it's the world of TikTok and we only live in it. The viral app has shown its presence on all phones worldwide, from boomers to Gen-Z. There are pop stars, doctors, teenagers, cops, actors, singers and literally everyone in the app – and why not? It's fun, easy to use, and once you get the hang of it Lord knows it's such a task to stop scrolling. The app's charm and popularity made every youngster wonder, “Is it possible to grow up as an influencer? If so, how can you go viral on TikTok? ”
However, his popularity is a double-edged sword. With so much content uploaded to the app every second, it is a difficult task to stand out in public. Sounds creepy? Don't worry, it's not nearly as overwhelming as it sounds. In fact, you picked the best time to go viral on TikTok. With the new algorithmic update, it's easier than ever to get more visibility. Additionally, becoming an online content creator is becoming a desirable career path for many today. Influencer marketing has seen a boom in recent years. Research has shown that companies that have used influencers for marketing have made impressive returns, and the influencers, in turn, have started making big bucks – sometimes more than a whopping $ 100,000 per sponsorship.
Influencers have not only made more money than a desk job offers, but also on other media platforms. TikTok's Greatest Creators – The Hype House recently closed a Netflix deal, the D’Amelio family will star in a reality series with Hulu, and Addison Rae announced an exclusive Spotify podcast. As if that wasn't enough, mega-popular Charli D’Amelio – TikTok's most popular content creator – and her sister Dixie D’Amelio recently teamed up with Morphe for a make-up line.
Phew, that was a lot of information. The point is, mainstream celebrities like Will Smith are becoming TikTokers, and TikTokers like D’Amelio are becoming mainstream celebrities. Lines are blurring, and that's just the beginning. Though your parents may find it hard to believe that content creation can pay your rent when you've made the decision to take the plunge and are ready to risk it all.
How to Go Viral on TikTok
1. Manipulate the algorithm
If you want to make your TikTok go viral, we hope you are good at math. (Don't worry, we won't make you solve trig sums). Because going viral has to do with algorithms. Let's explain how TikTok's algorithm works. The algorithm works to send the right videos to the right users. It depends on the videos that the user previously liked, shared, or commented on and the audio, as well as the text description and hashtags on the video. So what happens, when a user likes cat TikToks with a certain song in the background, the algorithm tries to narrow down their preferences and send those specific videos to the user. Now that you know how the algorithm works, it's time to manipulate it to your advantage and go viral on TikTok.
Viral trends on TikTok generate millions of hits every day. Of course, as a budding content creator, your top priority should be tracking these trends to increase your visibility. You can either wait until you come across a new trend or work smart and spot it early enough to be called a trendsetter. Going viral on TikTok sounds like a lot more work than you thought? It's a lot of hard work to be honest, but here are some short cuts on how to ride the first wave of a trend.
Use the Discover page to know people's tastes and preferences beyond your personal choices. Use this information to spot trends and discover new directions. Take some time to find out what type of content is being created on TikTok. You will begin to see patterns in which content is created. Finally, be active on other social media platforms like Instagram, Snapchat, and Twitter because what's trending there could likely turn into a trend on TikTok. Follow popular creators, teen stars, and influencers.
Not so long ago Megan Thee Stallion's song "Savage" swept across TikTok. The singer of “Hot Girl Summer” made it her business to groove to the choreography “Savage”, which 19-year-old Keara “Keke” Wilson popularized on TikTok. Wilson's video now has over 50 million views and anyone who uploaded videos of them doing the choreography garnered thousands of views. The same applies to “Say So” by Doja Cat, “Supalonely” by Benee feat. Gus Dapperton, "It's Tricky" by Run-DMC, "FACK" by Eminem and "Yucky Bucky Fruitcake" by Iamdoechii, among others.
The lesson you must learn from this is that people love popular songs – and once they are popular on TikTok, it goes on for both the artist and the content creator. When you use a popular song on your TikTok, you automatically get more people, a wider audience, and more engagement.
The best thing about songs is that you can use them in the background for any kind of TikTok – it doesn't just have to be choreographies. Use it for a challenge, a comedy video, or add your own creative touch!
Learn the Popular Dances
Okay, so this is for people who want to use popular songs only for dancing – make sure you know the choreography, girls. Do you remember the very popular Renegade from last year? From James Charles to Charli D’Amelio, everyone was doing the Renegade and it was hard to find someone who wasn't. So if you love to dance and want to go viral on Tiktok, just dance! (but make sure you do the viral choreographies).
Some popular TikTok dances include Cut the Check, Out West, Boss B * tch, To The Back. If you're someone who TikToks is mostly about dancing, take some time and practice dance moves to really perfect them. One of the most prominent charms in dancing TikToks is how smooth the movements look and how effortless the dancer pulls them through. Once you feel confident, don't let anyone stop you from creating your own choreography on a song that you think has viral potential. You do you!
A strong hashtag strategy is key to going viral on TikTok. Using hashtags is the easiest way to go viral on the app, increase your reach and get more followers.
Head over to the Discover and For You pages and check out the hashtags that are the most popular. Use relevant hashtags based on the content you want to market. Browse through the trends, but also check out what hashtags your competitors are using. You could use hashtag finder tools like the TikTok hashtag generator or
Conquer the Completion Ratio
60 second TikToks may seem harmless at first, but it isn't . Do not do it! Your visibility depends on something called a deal. The TikTok algorithm detects the percentage of viewers who finish the video. On this basis, the algorithm decides whether the video should be pushed to more viewers or not. Remember, your videos shouldn't be longer than 10 to 15 seconds.
Additionally, videos that are seamless loops will be watched over and over by viewers if they are repeated, increasing your completion rate. Identify the prime hours when you get the most engagement. It depends on your time zone. Post only in these time slots.
2. Identify your niche
We're all better at a little more than any other. The key to going viral on TikTok is realizing what you're good at. It can be singing, acting, modeling, poetry, rapping, art, pottery, makeup and so on. But it doesn't have to be performance art. You could make videos about weird science facts, medical advice, literature, research (#PhDlife), math, politics, baking – anything that interests you. Content creation will be fun for you and your audience if you are passionate about the content you post. Make sure your TikTok content is an extension of your interests. How to go viral on TikTok can be a daunting question, but if you know what to do, feel confident, and are passionate about it – you are ready to take steps.
Be sensitive when looking for your niche. Ask yourself important questions, such as what are my interests? What do I like to do in my spare time? If I were invited to speak, what would I be talking about? What kind of TikToks do I enjoy looking at in my past time that are included in this niche? Is someone else doing the same content as me?
3. Make Your Editing Pop
TikTok lets you edit videos within the app, but seasonal influencers know you need to edit your videos outside of the app to really make your content stand out. There are literally hundreds of applications to choose from – some paid for, some not. If you're just starting out, you don't need to buy expensive editing software – just like you don't need to buy a ring light or DSLR for your first TikTok.
These third party editing apps are answers to your question about how to go viral on TikTok. Some popular uses are Beecut, Filmora, and VEED. Among other things, these apps are user-friendly and designed to make the editing process easier. Even if you've never edited videos before, these apps make it easy. Third-party apps have a wider range of editing tools, effects, filters, animations, and an expanded audio library to choose from.
This subsection derives its name from the infamous drama between the loyal YouTube beauty communities Jeffree Star, James Charles and Tati Westbrook. If you know, you know. Now influencers are breaking up and making up all the time, and even if you don't take care of them, the views the drama gathers are absolutely insane. James Charles' video "No More Lies" currently has 55 million views. Trisha Paytas' TikToks get thousands of views in seconds for good reason. We can be sure of one thing – drama sells.
It's time to learn from the beauty community on YouTube. Want to know why Trisha Paytas's TikToks keep exploding? That's because she's always ready to spill the tea and keep it one hundred percent real. Depending on the type of TikToks you're creating, Drama can really come in handy. There are a couple of ways that you can use Drama – you can either use shady clips from famous celebrity drama or RuPaul's Drag Race and lip-sync to them, or you could just become a drama channel. Drama and update channels all over social media have a huge following, and their engagement has gone through the roof. So if you are into celebrity drama and have a lot of opinions about it, this is your calling!
If you are a consistent and really talented content creator, chances are you will A more experienced influencer will discover you and give you a shoutout. Just like James Charles is Charli D’Amelio's mentor, this influencer could be your future mentor. Don't be human or change the way you are just to suit other people. However, if you're wondering how to go viral on TikTok, a surefire way is to constantly make strategic connections and keep an eye out for a mentor who can lead you to fame.
Make friends with other content creators:
Even if you don't have much to do with drama, you should always make friends with other YouTubers and influencers. Ideally, you have a large group of friends from the same platform as the Hype House. We're not advising you to use these friendships to go viral, but chances are your friends' audience will check you out as well if you're working together for a TikTok or posting a snapshot of the two of you on brunch on Instagram.
Here's a pro tip: Make friends with YouTubers who don't target the same audience as you. If you are a dancer then work with a singer or an actor! If you're a science person, partner up with a comedian – this will expand your paths and help you get more visibility and go viral.
5. Community Building
Ask an industry expert how to go viral on TikTok and most of them would emphasize the notion of community building. Here's what you should do:
As a content creator, your work does not stop when your video is uploaded. You need to work constantly to appeal to your audience. Ask them a question and tell them to sound in the comments below, take a fun quiz, ask them questions, let them rate your outfits – the list goes on. Once you have a large audience, you can even baptize them with a cute little fandom name.
It's easy to feel down when you just don't hit the target you want. Going viral isn't something that happens in a day. Persevere, keep pushing and you will find yourself where you want to be.
Be kind, honest and genuine. Authenticity is the key to success on any social media platform. Don't be afraid to talk about your fears, insecurities, and struggles. Show your audience that you too can have acne, that you too are struggling with your weight, and so on. Not only does it make you human, but it also shows the audience that you are a real, grounded person, just like the girl next door.
It's all math when it comes to going viral on TikTok. But guess what – there is no foolproof way to go viral. What works for someone else may not work for you. At the end of the day, even now that TikTok is a viable career option, you're doing content because you want to enjoy it and make sure people are having a good time, not because you want to drive a BMW or hit a Netflix deal . Like any other celebrity, famous TikTokers will tell you that glamor and fame is not the end of the world. Do what you do because you like it! Well, enough cheer, hit the record button! The hectic pace never stops.