Fundraising activities tend to follow a standard roadmap. It often, but not always, looks like this.
Founders -> FFF round – > Angel Investors – > Venture capitalists – > Exit event
Technically founders are one of the “F”s in the FFF (family, friends, founders) round. But I listed them separately, and first, because in my opinion founders should be the first investors to have skin in the game.
Many of the startup founders I know never bother trying to raise an FFF round. They tend to skip right over that phase and jump straight to angel investors. This happens for a variety of reasons. Maybe they don’t think anyone in their family has investable assets.
Let’s look at some other reasons you should raise an FFF round.
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