Tech Integra Solutions is involved in empowering businesses with online reputation building and management. Digital Marketing is the need of the hour for every business. In modern times digital marketing is not just limited to large business corporations, even the smallest businesses leverage digital channels such as Google search, social media, email, online advertising etc. to connect with their potential customers. A lot of tactics and strategies are involved in digital marketing. We provide end to end digital marketing solutions that range from consulting and strategy solutions to managing your entire digital brand presence.
Brand Building and Management
We consult the business experts for identifying the business branding goals and objectives and provide the highly sophisticated suite of interactive digital solutions to meet your business brand objectives. Our digital marketing solutions help the business to reach right people, in the right place at the right time and get measurable results in terms of increased leads and sales.
Tech Integra Solutions Comprehensive Digital Marketing Strategy for Online Reputation Building and Management
• Building Buyer Persona
Digital Marketing strategy is initiated with building buyer persona which is called defining marketing needs and ideal customers. The buyer persona is created by researching and reviewing business’s target audience. It includes the collection of quantitative and qualitative information.
• Identifying the Marketing Goals
Later to building buyer persona, the marketing goal has to be defined and tied to fundamental goals of the business. Defining the marketing goal is to be able to measure the right digital marketing tools required for your business. The effectiveness of each digital marketing tool differs from one business to another.
• Evaluating Existing Digital Marketing Assets
To design and develop the effective digital marketing plan, we evaluate existing digital assets to incorporate into our strategy. The existing digital assets can include your website, social media channels, blog, guest posts, paid media etc.
• Auditing and Planning Existing Media
To achieve strategic digital marketing goal, the existing digital assets has to run through the audit to know the effectiveness of those assets. Much of the assets include content which is first optimized and converted to attract the end users and increase the inbound lead generation.
• Identifying the Gaps in Existing Digital Assets
The audit is done to identify the gaps in existing digital assets and rework on the same or plan replacement so to achieve the business strategic goals.
The above comprehensive strategy helps to define and design the perfect digital marketing campaign to increase web traffic and lead generation or sales.
Digital Marketing Campaign Techniques We Follow;
• Search Engine Optimisation – Search Engine Optimisation optimises the online content and shows your digital marketing asset as a top r
