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“Having studied Kelly s time at Oregon extensively, Saltveit has written the book on Kelly. Literally.” -Dan Graziano, ESPN During his four years as football coach at the University of Oregon, Chip Kelly led the previously unheralded Ducks to a 46-7 record. But Chip Kelly s method goes a lot deeper than his high-risk defense and lightning-fast, no-huddle offense. What is behind Chip s astonishing success? It s a lot more than just plays and tactics. Now that he s in the NFL as head coach of the Philadelphia Eagles, this book looks at the remarkable philosophy and innovative management strategies that Chip Kelly uses to build elite teams-strategies that every leader or business manager can employ to make their own brand a champion. “He just thinks so differently than anyone I ve ever met.” -Oregon assistant coach, John Neal “Saltveit lays out a clear picture of how Kelly operates.” -Bob Ford, Philadelphia Inquirer
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